Reviews

“This is possibly the most important fundraising book you will read this decade. It’s more than a fundraising book, it’s a roadmap that shows you how you can increase your impact at whatever organization you work with. Nick challenges many of your core assumptions, and that’s a good thing. Because unless we start doing things differently and better, nonprofits will not achieve their potential. It’s an extremely well-written book, with lots of great case studies. Buy it. Read it. Immediately.”

– Harvey McKinnon, author of The 11 Questions Every Donor Asks and Hidden Gold

“Whether you are looking for revolutionary change or evolutionary change, The New Nonprofit gives you the data and the case studies you need to change your organization’s thinking. Don’t miss this groundbreaking book!”

– Gail Perry, author of Fired-Up Fundraising

“Guaranteed to have you crying into your coffee (or beer!) Ellinger charts how things have gone so horribly wrong for fundraising. The donor pool is contracting, donor lifetimes are shrinking, satisfaction rates are low and public trust is stubbornly stuck at pre-2001 levels. But mercifully it isn’t all doom and gloom. Ellinger rightly takes us to task but he confidently explains how lessons from psychology and neurology can be used to add radically more value for supporters and drive genuine commitment to the organizations they support. A sobering read but with eminently practical solutions!”

– Dr. Adrian Sargeant, author of Building Donor Loyalty, Fundraising Principles and Practice, and many others

“A few lines from The New Nonprofit explain why it’s so needed.
‘More nonprofits exist than ever before, with more coming… Unnamed, faceless, cold, sparse, biting, relentless, gnawing winter is coming for nonprofits…not all will survive. It’s time for serious fundraisers to chart a course from the Old World of Fundraising to a New World.’
This book was written to show you the way to that New World. Pay it heed.”

– Ken Burnett, author of Relationship Fundraising and other works

“If you’re content with the current state of fundraising, this book is not for you. However, if you have the gnawing sense that there must be better ways to attract and hold on to donors, you’ll want to dig in and start highlighting or dog-earing pages.”

– Roger Craver, author of Retention Fundraising and editor of The Agitator | DonorVoice blog

“Whatever is on your to-do list for this afternoon, scratch it off and read The New Nonprofit instead — and then rewrite your to-do list with better ideas. With just the right blend of case studies, industry insight, and wry humor, Nicholas Ellinger has crafted a must-read for every nonprofit fundraiser.”

– Shannon McCracken, CEO, The Nonprofit Alliance

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